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Ben Lutz Design
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Reel Fish Coastal Kitchen

Art Director: Benjamin Lutz
Content Director: Sara McMillan
Creative Director: Mike Licata

Reel Fish, a new restaurant concept in the South, came to us with the need for a brand concept that was fun, popular and casual. Hearkening back to the fish camps of the past, our goal was to create a modern, rustic and unique place whose fresh personality reflected the freshness of their food.

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