Art Director: Benjamin Lutz
Smuckers, a major food corporation, was in need of redesigning their mobile sites, particularly for JIF, Smucker's Natural Peanut Butter and other product sites where recipes, nutrition info, product information, where to buy, promotions and online purchasing capabilities. With a clear, on-brand look for each product, we developed sites for each product to reflect it's own unique identity while sticking to the overarching company branding.